Terms & Conditions

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Terms & Conditions
Last Updated: June 29, 2026

These Terms and Conditions (“Terms”) govern your access to and use of the services provided by Morelight Ecommerce LLC (“Morelight,” “we,” “us,” or “our”), operating as Morelight Ecommerce Agency at morelightecommerce.com. By engaging our services, booking a consultation, or entering into any agreement with us, you (“Client,” “you,” or “your”) agree to be bound by these Terms. If you do not agree, you must not use our services.

Morelight provides ecommerce optimization and personalization services for direct-to-consumer brands, including but not limited to:

• Conversion Rate Optimization (CRO) and AI Optimization
• Customer experience and personalization strategies
• Email, SMS, and social media marketing
• Consulting, analytics, and implementation support on platforms such as Shopify, Klaviyo, Google Analytics, and others

Services are delivered according to the specific scope outlined in your proposal, statement of work (SOW), or service agreement (“Agreement”). We reserve the right to subcontract portions of the work to qualified third parties.

You agree to:

• Provide timely access to your websites, accounts, analytics, content, and other necessary materials.
• Supply accurate and complete information, including brand assets, product details, and performance data.
• Respond promptly to requests for feedback, approvals, or information (within 5 business days unless otherwise agreed).
• Maintain compliance with all applicable laws, including advertising regulations, data privacy (e.g., GDPR, CCPA), and platform terms (e.g., Shopify, Meta, Google).

Delays caused by you may result in adjusted timelines and additional fees.

All services require a signed Agreement or accepted proposal. Any changes to scope must be documented in writing and may incur additional fees. We are not obligated to perform work outside the agreed scope.

• Fees: Pricing is detailed in your Agreement or on our Plans & Pricing page. We may offer one-time projects, retainers, or performance-based options.
• Payment Terms: Invoices are due within [e.g., 14] days of issuance unless otherwise specified. Retainers are billed monthly in advance.
• Late Payments: Overdue amounts accrue interest at 1.5% per month (or the maximum allowed by law). We may suspend services until payment is received.
• Taxes: You are responsible for all applicable sales, use, VAT, or other taxes.
• Refunds: All fees are non-refundable except as explicitly stated in your Agreement or required by law.

• Our IP: All methodologies, templates, tools, reports, and pre-existing materials remain our exclusive property. We grant you a limited, non-exclusive, non-transferable license to use deliverables for your internal business purposes during the term of our Agreement.
• Client IP & Deliverables: Upon full payment, you receive ownership of custom deliverables (e.g., specific campaign creatives, optimized pages) created exclusively for you, subject to third-party licenses.
• Portfolio Rights: We may showcase anonymized or approved work in our portfolio, marketing materials, and case studies.

You warrant that all materials you provide do not infringe third-party rights.

Each party agrees to keep the other’s Confidential Information (non-public business, technical, or financial information) strictly confidential and use it only to perform under the Agreement. This obligation survives termination for 3 years. Exceptions include information that is publicly known or independently developed.

You are solely responsible for ensuring your site and marketing activities comply with privacy laws. We will process personal data only as your processor and in accordance with applicable data processing addendums. We are not liable for your data practices or third-party platform violations.

We warrant that we will perform services in a professional manner consistent with industry standards.

EXCEPT AS EXPRESSLY STATED, OUR SERVICES ARE PROVIDED “AS IS.” WE MAKE NO OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR RESULTS GUARANTEES.

Ecommerce performance depends on many factors beyond our control (market conditions, ad platforms, your product/pricing, etc.). We do not guarantee specific conversion rates, revenue increases, or traffic results.

To the fullest extent permitted by law:

• Our total liability under any Agreement shall not exceed the total fees paid by you to us in the 12 months preceding the claim.
• We are not liable for indirect, consequential, incidental, punitive, or lost profits damages.

This limitation applies even if advised of the possibility of such damages.

You agree to indemnify, defend, and hold harmless Morelight Ecommerce LLC, our officers, employees, and affiliates from any claims, losses, or damages arising from:

• Your breach of these Terms or applicable laws.
• Your provided materials or business practices.
• Third-party claims related to your products or website.

• Either party may terminate for material breach with 14 days’ written notice if the breach is not cured.
• We may terminate immediately for non-payment or if continuation would violate laws.
• Upon termination, you pay for all services rendered up to the termination date. Prepaid unused retainers may be refunded on a pro-rata basis at our discretion. Sections on IP, confidentiality, liability, and indemnification survive termination.

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict of laws principles. Any disputes shall be resolved exclusively in the courts located in Wilmington, Delaware.

You agree to waive any right to a jury trial.

• Entire Agreement: These Terms, together with your Agreement/SOW, constitute the full understanding.
• Amendments: We may update these Terms periodically; continued use after changes constitutes acceptance. We will notify material changes via email or website notice.
• Severability: If any provision is invalid, the remainder remains enforceable.
• Force Majeure: Neither party is liable for delays due to events beyond reasonable control (e.g., pandemics, cyberattacks, platform outages).
• Assignment: You may not assign this Agreement without our prior written consent. We may assign in connection with a business transfer.

If you have questions about these Terms, please contact:
Morelight Ecommerce LLC
3 Germany Dr.
Wilmington, DE 19804
Email: contact@morelightecommerce.com
Phone: 610-657-2320