AI search optimization (AEO/GEO)
For ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
About Morelight Ecommerce
Morelight Ecommerce helps headless and Shopify Plus brands become visible, trusted, and recommended by AI systems — and accessible to every customer.
This is a founder-led boutique. We take a small number of partnerships so the work stays senior and specific.
Why this exists
AI assistants now recommend brands by name. Most ecommerce sites are still structured for Google links and human browsers, not for machine comprehension. The gap is content architecture, entities, schema, and template-level accessibility — especially on headless and Shopify Plus stacks.
Featured work
As content lead on a national DTC brand running a headless CMS on a Shopify backend, I owned content strategy and structured content architecture.
That engagement combined headless CMS implementation, SEO-first content structure, and structured publishing. Those are the same foundations used now for AI visibility.
30x
organic article traffic
<1s
page load
50%+
reduction in developer resources required
What we specialize in
Ecommerce accessibility (ADA/WCAG)
Including product pages, navigation, and key templates.
Structured content strategy
Schema, entities, FAQs, and content models that AI systems can cite.
Approach
We start with a free AI Visibility Snapshot. Fit first. Then a prioritized roadmap and a multi-month partnership.
Tools: Profound for AI visibility monitoring. CrownPeak for accessibility auditing.
Based in New York. Serving U.S. ecommerce brands.
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